Social entrepreneurship: towards conceptualisation

Authors

  • Gillian Sullivan Mort,

    Corresponding author
    1. School of Management, UQ Business School, University of Queensland, St Lucia, Qld 4072, Australia
    • School of Management, UQ Business School, University of Queensland, St Lucia, Qld 4072, Australia
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    • Gillian Sullivan Mortteaches, consults and conducts research in the areas of social entrepreneurship and innovation in nonprofits, m-marketing/m-commerce, international marketing and consumer behaviour. She is a lecturer at the UQ Business School University of Queensland, Australia and holds a PhD in the field of management focusing on country of origin/country image effects in the APEC region. She has published in many scholarly journals and regularly presents peer refereed papers at the American Marketing Association conferences. Before moving to academia, Gillian pursued a career as a human services manager and as a developmental and community psychologist.

  • Jay Weerawardena,

    1. School of Management, UQ Business School, University of Queensland, St Lucia, Qld 4072, Australia
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    • Jay Weerawardenais a lecturer in marketing at the UQ Business School, University of Queensland, Australia. He has a bachelor of economics, an MBA and a PhD focusing on organisational innovation-based competitive strategy. He has published in many scholarly journals and has presented papers at reputed conferences in marketing, management and entrepreneurship/small business including conferences conducted by the American Marketing Association and the Academy of Management. His current research interests include social entrepreneurship, entrepreneurial marketing, new service development and capabilities and innovation-based competitive strategy. Before becoming an academic Jay worked as Marketing Director in a British mutinational engineering company in Sri Lanka.

  • Kashonia Carnegie

    1. School of Management, UQ Business School, University of Queensland, St Lucia, Qld 4072, Australia
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    • Kashonia Carnegieteaches, consults and conducts research in the areas of ethics, business ethics, creativity and business writing and communication. She holds a PhD in the field of ethics. She regularly presents refereed papers at national and international conferences such as Australian New Zealand Academy of Management and the American Marketing Association. Before taking up her current career she was, among other things, a prominent broadcaster on local and national radio in Australia.


Abstract

The marketing in strategy dialogue and the emerging marketing/entrepreneurship interface paradigm stress the need for marketers to research entrepreneurship. Social entrepreneur-ship, the entrepreneurship leading to the establishment of new social enterprises and the continued innovation in existing ones, is much discussed but little understood and given the increasing importance of such organisations should be addressed. This paper conceptualises social entrepreneurship as a multidimensional construct involving the expression of entrepreneurially virtuous behaviour to achieve the social mission, a coherent unity of purpose and action in the face of moral complexity, the ability to recognise social value-creating opportunities and key decision-making characteristics of innovativeness, proactiveness and risk-taking. The paper discusses implications for policy and practice and concludes with a consideration of theoretical issues and directions for future research. Copyright © 2003 Henry Stewart Publications

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