Evaluations of branding alliances between non-profit and commercial brand partners: the transfer of affect
Version of Record online: 13 DEC 2006
Copyright © 2006 John Wiley & Sons, Ltd.
International Journal of Nonprofit and Voluntary Sector Marketing
Volume 12, Issue 1, pages 75–89, February 2007
How to Cite
Dickinson, S. and Barker, A. (2007), Evaluations of branding alliances between non-profit and commercial brand partners: the transfer of affect. Int. J. Nonprofit Volunt. Sect. Mark., 12: 75–89. doi: 10.1002/nvsm.291
- Issue online: 13 JAN 2007
- Version of Record online: 13 DEC 2006
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