How international nonprofits build brand equity
Version of Record online: 9 DEC 2008
Copyright © 2008 John Wiley & Sons, Ltd.
International Journal of Nonprofit and Voluntary Sector Marketing
Volume 14, Issue 1, pages 57–69, February 2009
How to Cite
Laidler-Kylander, N. and Simonin, B. (2009), How international nonprofits build brand equity. Int. J. Nonprofit Volunt. Sect. Mark., 14: 57–69. doi: 10.1002/nvsm.353
- Issue online: 22 JAN 2009
- Version of Record online: 9 DEC 2008
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