NPO branding: preliminary lessons from major players
Article first published online: 19 MAR 2009
Copyright © 2009 John Wiley & Sons, Ltd.
International Journal of Nonprofit and Voluntary Sector Marketing
Volume 15, Issue 2, pages 105–121, May 2010
How to Cite
Keller, E. W., Dato-on, M. C. and Shaw, D. (2010), NPO branding: preliminary lessons from major players. Int. J. Nonprofit Volunt. Sect. Mark., 15: 105–121. doi: 10.1002/nvsm.361
- Issue published online: 22 APR 2010
- Article first published online: 19 MAR 2009
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