Assistant Professor of Marketing.
Standardization or localization? Executing corporate philanthropy in international firms
Version of Record online: 6 OCT 2009
Copyright © 2009 John Wiley & Sons, Ltd.
International Journal of Nonprofit and Voluntary Sector Marketing
Volume 15, Issue 3, pages 233–252, August 2010
How to Cite
Merz, M. A., Peloza, J. and Chen, Q. (2010), Standardization or localization? Executing corporate philanthropy in international firms. Int. J. Nonprofit Volunt. Sect. Mark., 15: 233–252. doi: 10.1002/nvsm.386
- Issue online: 6 JUL 2010
- Version of Record online: 6 OCT 2009
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