Increased word-of-mouth via strategic cause-related marketing
Version of Record online: 24 JAN 2011
Copyright © 2010 John Wiley & Sons, Ltd.
International Journal of Nonprofit and Voluntary Sector Marketing
Volume 16, Issue 1, pages 36–49, February 2011
How to Cite
Lee Thomas, M., Mullen, L. G. and Fraedrich, J. (2011), Increased word-of-mouth via strategic cause-related marketing. Int. J. Nonprofit Volunt. Sect. Mark., 16: 36–49. doi: 10.1002/nvsm.393
- Issue online: 24 JAN 2011
- Version of Record online: 24 JAN 2011
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