Assistant Professor of Marketing and Advertising.
Special Issue Paper
Can you market God? A case study of the ‘God Speaks’ social marketing campaign
Version of Record online: 28 JUL 2010
Copyright © 2010 John Wiley & Sons, Ltd.
International Journal of Nonprofit and Voluntary Sector Marketing
Special Issue: Marketing and Religion
Volume 15, Issue 4, pages 324–338, November 2010
How to Cite
Lancendorfer, K. M. and Reece, B. B. (2010), Can you market God? A case study of the ‘God Speaks’ social marketing campaign. Int. J. Nonprofit Volunt. Sect. Mark., 15: 324–338. doi: 10.1002/nvsm.401
- Issue online: 28 JUL 2010
- Version of Record online: 28 JUL 2010
Options for accessing this content:
- If you are a society or association member and require assistance with obtaining online access instructions please contact our Journal Customer Services team.
- If your institution does not currently subscribe to this content, please recommend the title to your librarian.
- Login via other institutional login options http://onlinelibrary.wiley.com/login-options.
Login via OpenAthens
Search for your institution's name below to login via Shibboleth.
Registered Users please login:
- Access your saved publications, articles and searches
- Manage your email alerts, orders and subscriptions
- Change your contact information, including your password
Please register to:
- Save publications, articles and searches
- Get email alerts
- Get all the benefits mentioned below!