Research Article

An investigation into the values dimensions of branding: implications for the charity sector

  1. Helen Stride*

Article first published online: 24 APR 2006

DOI: 10.1002/nvsm.44

Issue

International Journal of Nonprofit and Voluntary Sector Marketing

International Journal of Nonprofit and Voluntary Sector Marketing

Special Issue: Advances in Nonprofit Marketing Guest Editor: Roger Bennett

Volume 11, Issue 2, pages 115–124, May 2006

Additional Information

How to Cite

Stride, H. (2006), An investigation into the values dimensions of branding: implications for the charity sector. Int. J. Nonprofit Volunt. Sect. Mark., 11: 115–124. doi: 10.1002/nvsm.44

Author Information

  1. Centre for Voluntary Sector Management, Henley Management College, UK

*Centre for Voluntary Sector Management, Henley Management College, Greenlands, Henley-on-Thames, Oxon RG9 3AU, UK.

Publication History

  1. Issue published online: 24 APR 2006
  2. Article first published online: 24 APR 2006

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