Special Issue Paper
Unpacking the social media phenomenon: towards a research agenda
Version of Record online: 14 MAR 2012
Copyright © 2012 John Wiley & Sons, Ltd.
Journal of Public Affairs
Special Issue: Web 2.0, Social Media and Creative Consumers – Implications for Public Policy
Volume 12, Issue 2, pages 109–119, May 2012
How to Cite
Kietzmann, J. H., Silvestre, B. S., McCarthy, I. P. and Pitt, L. F. (2012), Unpacking the social media phenomenon: towards a research agenda. J. Publ. Aff., 12: 109–119. doi: 10.1002/pa.1412
- Issue online: 8 MAY 2012
- Version of Record online: 14 MAR 2012
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