Special Issue Paper
Creative market segmentation: understanding the bugs in consumer behavior
Article first published online: 27 MAY 2013
Copyright © 2013 John Wiley & Sons, Ltd.
Journal of Public Affairs
Special Issue: Viral Media & Marketing: Strategy, Policy and Exploitation
Volume 13, Issue 2, pages 218–223, May 2013
How to Cite
Robson, K., Pitt, L. and Wallstrom, A. (2013), Creative market segmentation: understanding the bugs in consumer behavior. J. Publ. Aff., 13: 218–223. doi: 10.1002/pa.1477
- Issue published online: 15 JUL 2013
- Article first published online: 27 MAY 2013
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