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Perspectives, practices and prospects of public affairs in Central and Eastern Europe: a lobbying future anchored in an institutional context


  • Carla C. J. M. Millar,

    Corresponding author
    1. International Marketing and Management, University of Twente, Enschede, the Netherlands
    2. Ashridge Business School, Hertfordshire, UK
    3. Public Affairs, University of Chester, Cheshire, UK
    • Correspondence to: Carla Millar, University of Twente, School of Management and Governance, Enschede, the Netherlands.


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  • Peter Köppl

    1. Mastermind Public Affairs Consulting GmbH, Vienna, Austria
    2. Austrian Public Affairs Association, Vienna, Austria
    3. Department of Mass Communication, University of Vienna, Vienna, Austria
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‘Public Affairs’ is not a term most people in Central and Eastern Europe (CEE) will recognise and associate with interest representation and lobbying as ways of linking business, society and government. The term may be seen as a euphemism for corruption-inspired ‘lobbying’, an artificial and confusing umbrella term or a public relations creation. It is a term in transition for a subject in transition in a part of Europe in transition.

Even as part of the European Union, CEE is still different, in transition, finding its own feet like a phoenix arising from the ashes of 50 years of communism, but slowly, in bursts, réculer pour mieux sauter and very different from country to country.

Which are the features and values of the 50 years of communism that will disappear, fast more slowly, which ones will linger on? What are the institutions in CEE countries that public affairs will have to deal with, and what is the view on transparency and transparency regulation in CEE? To add understanding, values, cultural differences, institutional context and other factors affecting the public affairs environment are examined. Copyright © 2014 John Wiley & Sons, Ltd.