Beyond ‘The evolving discipline of public affairs’
Article first published online: 3 MAY 2011
Copyright © 2011 John Wiley & Sons, Ltd.
Journal of Public Affairs
Special Issue: 12th Anniversary Issue on Public Affairs–Retrospective and Future Development
Volume 12, Issue 1, pages 98–104, February 2012
How to Cite
Boddewyn, J. J. (2012), Beyond ‘The evolving discipline of public affairs’. J. Publ. Aff., 12: 98–104. doi: 10.1002/pa.389
- Issue published online: 15 FEB 2012
- Article first published online: 3 MAY 2011
- public affairs;
- political behavior;
- comparative analysis;
- social responsibility
There is much to commend about the article ‘The Evolving Discipline of Public Affairs’, but there is always room for expansion and elaboration. This article (i) associates the public affairs (PA) function with the management of firm relationships with the institutions and organizations—at once, political, social, and cultural—operating in the nonmarket environment; (ii) gives a special meaning to the concept of political behavior in terms of force and intimidation; (iii) analyzes the multiple ‘currencies’ used in PA activity; (iv) identifies the different ‘ordering systems’ that rule relationships in developed and developing countries and that can help us avoid a ‘Western’ perspective on PA; (v) associates the social responsibility element of the PA function with the unique role of business in fulfilling the ‘producer-interest role’ in society; and (vi) draws attention to various research topics so far overlooked in PA research. Copyright © 2011 John Wiley & Sons, Ltd.