Special Issue Paper
Satirists as opinion leaders: is social media redefining roles?
Article first published online: 16 JUN 2011
Copyright © 2011 John Wiley & Sons, Ltd.
Journal of Public Affairs
Special Issue: Cartoons and Political Marketing: Challenges in an Age of New Media
Volume 11, Issue 3, pages 174–180, August 2011
How to Cite
Crittenden, V. L., Hopkins, L. M. and Simmons, J. M. (2011), Satirists as opinion leaders: is social media redefining roles?. J. Publ. Aff., 11: 174–180. doi: 10.1002/pa.400
- Issue published online: 18 JUL 2011
- Article first published online: 16 JUN 2011
Satire has been used throughout history to raise awareness of critical issues. Although its use was once limited to professional satirists and to the media, it has evolved over time and has now become a genre of the masses. The combination of social media and satire has not only changed the nature of critical inquiry and discourse but also redefines the concept of satirists as opinion leaders. This paper overviews the linkages among satire, social media, and message deconstruction and offers four types of satirical opinion leaders: traditionalist, creator, rookie, and technologist. The examination results in several major research questions deserving of future exploration. Copyright © 2011 John Wiley & Sons, Ltd.