The three waves of corporate public affairs development in Asia
Wayne Burns, Director, Centre for Corporate Public Affairs, Sydney, Australia.
- Development of the corporate public affairs management function in Asia over the past three decades has occurred in three waves, from one with a focus on basic public relations, market access and product regulation, to a sophisticated management function that is central to how the corporation interacts with and seeks to influence the socio-political environment in which it operates. If this new millennium is indeed the ‘Asian Century’, the public affairs function will become more valuable to companies trading in Asia. Copyright © 2011 John Wiley & Sons, Ltd.