Journal of Public Affairs

Cover image for Vol. 13 Issue 2

Special Issue: Viral Media & Marketing: Strategy, Policy and Exploitation

May 2013

Volume 13, Issue 2

Pages i–ii, 143–226

Issue edited by: Kirk Plangger, Adam J. Mills

  1. Issue Information

    1. Top of page
    2. Issue Information
    3. Editorial
    4. Special Issue Papers
    5. Commentary
    1. Issue Information (pages i–ii)

      Article first published online: 15 JUL 2013 | DOI: 10.1002/pa.1446

  2. Editorial

    1. Top of page
    2. Issue Information
    3. Editorial
    4. Special Issue Papers
    5. Commentary
  3. Special Issue Papers

    1. Top of page
    2. Issue Information
    3. Editorial
    4. Special Issue Papers
    5. Commentary
    1. Viral irony: using irony to spread the questioning of questionable consumption (pages 172–179)

      Ekin Pehlivan, Pierre Berthon, Jean-Paul Berthon and Ian Cross

      Article first published online: 11 JUN 2013 | DOI: 10.1002/pa.1472

    2. Exploring why consumers engage in boycotts: toward a unified model (pages 180–189)

      Carmen-Maria Albrecht, Colin Campbell, Daniel Heinrich and Manuela Lammel

      Article first published online: 20 JUN 2013 | DOI: 10.1002/pa.1473

    3. Do good, goes bad, gets ugly: Kony 2012 (pages 202–208)

      Anjali S. Bal, Chris Archer-Brown, Karen Robson and Daniel E. Hall

      Article first published online: 3 JUN 2013 | DOI: 10.1002/pa.1475

  4. Commentary

    1. Top of page
    2. Issue Information
    3. Editorial
    4. Special Issue Papers
    5. Commentary

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