In this work we develop a model to describe the induced plasticity of polymers at large deformations. Polymers such as stretch films exhibit a pronounced strength in the loading direction. The undeformed state of the films is isotropic, whereas after the uni-axial loading the material becomes anisotropic. In order to consider this induced anisotropy during the stretch process, a spectral decomposition of the inelastic right CAUCHY-GREEN tensor is done. Therefore, the yield function can be formulated as a function of the anisotropic tensor, where again the anisotropic tensor is a function of the maximum eigenvalue. A backward EULER scheme is used for updating the evolution equations, and the algorithmic tangent operator is derived. The numerical implementation of the resulting set of constitutive equations is used in a finite element program and for parameter identification. (© 2012 Wiley-VCH Verlag GmbH & Co. KGaA, Weinheim)