Personality and differential psychology have paid little attention to values research. Consequently, the constructs used in these subdisciplines have developed independently, and evidence regarding the relations of personality to values is minimal. This study seeks to advance our understanding of these relations and to arrive at a theoretical integration of constructs. Starting from recent developments in values theory (Schwartz, 1992; Schwartz and Bilsky, 1987, 1990) and drawing on Maslow's (1955) distinction between ‘deficiency’ and ‘growth’ needs, we elaborate theoretical links between personality and values with special emphasis on structural relations. A set of hypotheses regarding these relations is generated and tested next, using data from a study with 331 German students. These students completed both the Rokeach Value Survey (RVS) and the Freiburg Personality Inventory (FPI), measuring ten primary and two secondary personality variables, namely extraversion and emotionality. Joint Similarity Structure Analyses (SSAs) of values and personality variables were conducted. The findings reveal both meaningful and systematic associations of value priorities with personality variables, confirming the hypothesized structural relationships. The compatibility of our hypotheses with the complex findings of George (1954) using totally different indexes of both values (Allport–Vernon Study of Values) and personality (drawn from Eysenck and Guilford) further supports the theoretical connections proposed in this study.