Congruence between social values and implicit motives: effects on life satisfaction across three cultures



This study examines the relationship between implicit motives for intimacy-affiliation and power, explicit value orientations, and life satisfaction. The Satisfaction With Life Scale, the Schwartz Value Survey, and a bias-free TAT-type picture-story-test were administered to 319 adult participants in Cameroon, Costa Rica, and Germany. The stories were coded for motive imagery reflecting needs for intimacy-affiliation and power. Based on motives associated with the domain intimacy-affiliation, the results revealed that an alignment of implicit motives and self-attributed values is associated with an enhanced life satisfaction across cultures. In contrast, no such relationship could be found for motives and values associated with the domain of power. Copyright © 2006 John Wiley & Sons, Ltd.