Comparing IAT and TAT measures of power versus intimacy motivation
Article first published online: 12 APR 2007
Copyright © 2007 John Wiley & Sons, Ltd.
European Journal of Personality
Special Issue: Personality, Implicit Self-Concept, and Automaticity
Volume 21, Issue 3, pages 263–280, May 2007
How to Cite
Sheldon, K. M., King, L. A., Houser-Marko, L., Osbaldiston, R. and Gunz, A. (2007), Comparing IAT and TAT measures of power versus intimacy motivation. Eur. J. Pers., 21: 263–280. doi: 10.1002/per.630
- Issue published online: 12 APR 2007
- Article first published online: 12 APR 2007
- Manuscript Revised: 21 JAN 2007
- Manuscript Accepted: 21 JAN 2007
- Manuscript Received: 9 OCT 2006
We assessed implicit orientations towards power versus intimacy using the Thematic Apperception Test (TAT) and the Implicit Associations Test (IAT). In addition, we assessed explicit orientations using self-report measures of dominance versus nurturance motives and extrinsic versus intrinsic values. Further, we assessed the rated self-concordance and importance of power versus intimacy idiographic goals. The six measures formed four factors: motives/values, goals, IAT and TAT. We also assessed a variety of outcomes ranging from well-being to choice in a social dilemma. All six predictors correlated with at least some outcomes, with the values measure being strongest predictor of the predominantly self-report outcomes. We suggest that there is value in simultaneously considering old school and new school approaches to assessing implicit motives. Copyright © 2007 John Wiley & Sons, Ltd.