• IAT;
  • TAT;
  • power;
  • intimacy;
  • motives;
  • attitudes


We assessed implicit orientations towards power versus intimacy using the Thematic Apperception Test (TAT) and the Implicit Associations Test (IAT). In addition, we assessed explicit orientations using self-report measures of dominance versus nurturance motives and extrinsic versus intrinsic values. Further, we assessed the rated self-concordance and importance of power versus intimacy idiographic goals. The six measures formed four factors: motives/values, goals, IAT and TAT. We also assessed a variety of outcomes ranging from well-being to choice in a social dilemma. All six predictors correlated with at least some outcomes, with the values measure being strongest predictor of the predominantly self-report outcomes. We suggest that there is value in simultaneously considering old school and new school approaches to assessing implicit motives. Copyright © 2007 John Wiley & Sons, Ltd.