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Keywords:

  • personality;
  • national character;
  • stereotypes;
  • cross-cultural;
  • Five-Factor Model

Abstract

National character stereotypes are widely shared, but do not reflect assessed levels of personality traits. In this article we present data illustrating the divergence of stereotypes and assessed personality traits in North and South Italy, test hypotheses about the associations of temperature and national wealth with national character stereotypes in 49 cultures, and explore possible links to national values and beliefs. Results suggest that warmth and wealth are common determinants of national stereotypes, but that there are also idiosyncratic influences on the perceptions of individual nations. Published in 2007 by John Wiley & Sons, Ltd.