Special Issue Paper

Hypocrisy or maturity? Culture and context differentiation

  1. David Matsumoto1,*,
  2. Seung Hee Yoo2,
  3. Johnny Fontaine3

Article first published online: 8 APR 2009

DOI: 10.1002/per.716

Issue

European Journal of Personality

European Journal of Personality

Special Issue: Personality and Culture

Volume 23, Issue 3, pages 251–264, May 2009

Additional Information

How to Cite

Matsumoto, D., Yoo, S. H. and Fontaine, J. (2009), Hypocrisy or maturity? Culture and context differentiation. Eur. J. Pers., 23: 251–264. doi: 10.1002/per.716

Author Information

  1. 1

    San Francisco State University, USA

  2. 2

    Yale University, USA

  3. 3

    Ghent University, Belgium

*Department of Psychology, San Francisco State University, 1600 Holloway Avenue, San Francisco, CA 94132, USA.

Publication History

  1. Issue published online: 8 APR 2009
  2. Article first published online: 8 APR 2009
  3. Manuscript Accepted: 17 FEB 2009
  4. Manuscript Revised: 8 FEB 2009
  5. Manuscript Received: 18 AUG 2008

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Keywords:

  • culture;
  • emotion;
  • context;
  • display rules

Abstract

We introduce a new construct called Context Differentiation (CD), and describe how it functions on both the individual and cultural levels. We derive several measures of it from a multi-context measure of cultural display rules for emotional expressions obtained from 33 countries, and examine country and cultural differences on it, and relate those differences to cultural value dimensions associated with context. Findings indicated that cultures were reliably associated with measures of CD. The framework and findings provide a platform for new research in the future examining how individuals differentiate their behaviours across contexts, and how cultures facilitate that differentiation. Copyright © 2009 John Wiley & Sons, Ltd.

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