A pictorial attitude IAT as a measure of implicit motives
Article first published online: 12 JUL 2010
Copyright © 2010 John Wiley & Sons, Ltd.
European Journal of Personality
Volume 25, Issue 1, pages 76–86, January/February 2011
How to Cite
Slabbinck, H., De Houwer, J. and Van Kenhove, P. (2011), A pictorial attitude IAT as a measure of implicit motives. Eur. J. Pers., 25: 76–86. doi: 10.1002/per.778
- Issue published online: 18 JAN 2011
- Article first published online: 12 JUL 2010
- Manuscript Revised: 26 APR 2010
- Manuscript Accepted: 26 APR 2010
- Manuscript Received: 10 SEP 2009
- implicit measures;
- projective tests
We tested the hypothesis that a pictorial attitude variant of the Implicit Association Test (PA-IAT) is a valid measure of implicit motives. The PA-IAT aims to capture attitudes towards pictures that are related to implicit motives. In the first two studies, we showed that the pictorial attitude Implicit Association Test (IAT) correlated more highly with non-IAT measures of implicit motives than other IAT variants. In the third study, we established the validity of the PA-IAT experimentally and showed that the pictorial attitude IAT correlated with non-declarative behavioural measures only if implicit motives were aroused. Copyright © 2010 John Wiley & Sons, Ltd.