Social business—is it a passing fad or a movement that is fundamentally changing the way work is being done? This introductory book provides practitioners with the foundational knowledge of social business practices, terminology, and relevant examples across multiple industries and organizations. Whether you are a C-level executive or a performance improvement practitioner, this book provides easy-to-remember success stories as well as cautionary tales. The authors' 10 tenets of social business practices along with a number of illustrations and checklists clearly lay the foundation for practitioners interested in exploring social business. Social Business by Design: Transformative Social Media Strategies for the Connected Company (2012; ISBN: 978–1–118–27321–0) is published by Jossey-Bass.