Attempts to mitigate pesticide hazard in horticulture present policy makers and industry with complex challenges at both the national and European scale. The impact of policy initiatives and industry practice on reducing hazard is contingent upon effective monitoring of a broad spectrum of non-target endpoints. This study used the environmental impact quotient to evaluate changes in orchard fruit pesticide hazard in Great Britain. The study period corresponded to the introduction of European Directive 91/414 in 1991 and extended to 2008, the last pesticide survey year prior to the implementation of the new European Directive 2009/128/EC and regulation (EC) No. 1107/2009.