For over a decade beginning in the mid 1990s, Toronto, Canada experienced a massive wave of condominium development. Women make up a high percentage of condominium purchasers and condominiums are extensively marketed to young, professional urban women. In grappling with this phenomenon, this paper constructs a gendered social geography of reurbanisation and new-build gentrification in Toronto, through qualitative research into women's experiences as downtown condominium owners. Examining both the gendered ideologies that have shaped Toronto's condominium boom, and the narratives of condominium developers and owners, this paper illustrates the gendered dimensions of city building and everyday life in the context of reurbanization. I argue that the neoliberal rationality of contemporary entreprenuerial city building is constituted, in part, by gender. Gender ideologies inform the processes of privatisation, commodification, and securitisation of urban space and urban life in the city's quest for a competitive position in the global urban hierarchy. Copyright © 2009 John Wiley & Sons, Ltd.