Ulf Lindqvist, Maija Federley, Liisa Hakola, Mikko Laukkanen, Aino Mensonen and Anna Viljakainen

Automatic identification can give benefits in the form of cost savings, new business opportunities, additional value to existing business and increased customer loyalty to all players in the value chain. Pilot tests and user studies showed that additional services offered via automatic identification should include detailed product data, recipes, nutrient needs, user instructions and match user demand. Obstacles to use are costs, time consumption and complexity.