A robust multi-response optimization framework is proposed for simultaneously optimizing multiple conflicting quality characteristics. Unlike prior methods, the proposed approach is insensitive to subjective inputs like target specifications and improves optimization process for correlated responses. The effectiveness of the proposed approach is demonstrated and compared with existing methods considering two examples from the literature. The proposed method yields similar results consistently for different assigned target values demonstrating repeatability of the model, hence demonstrating insensitivity to assigned subjective target values. Furthermore, the study also considers multiple correlated design characteristics issue to achieve better trade-off during design optimization. Copyright © 2013 John Wiley & Sons, Ltd.