This perspective article was prepared by members of the Sustainable Remediation Forum (SURF), a professional nonprofit organization seeking to advance the state of sustainable remediation within the broader context of sustainable site reuse. SURF recognizes that remediation and site reuse, including redevelopment activities, are intrinsically linked—even when remediation is subordinate to or sometimes a precursor of reuse. Although the end of the remediation life cycle has traditionally served as the beginning of the site's next life cycle, a disconnect between these two processes remains. SURF recommends a holistic approach that brings together remediation and reuse on a collaborative parallel path and seeks to achieve whole-system sustainability benefits. This article explores the value of integrating remediation into the reuse process to fully exploit synergies and minimize the costs and environmental impacts associated with bringing land back into beneficial use. © 2013 Wiley Periodicals, Inc.