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Keywords:

  • sustainability;
  • development;
  • political rhetoric;
  • ideology;
  • material culture

Abstract

This paper questions the rhetorical workings of ‘sustainable development’ as an ideological construct in contemporary global society. It suggests that this term actually is increasingly used as a label to place over modes of existence that are neither sustainable nor developmental. Yet, the rhetoric is also now a material culture of being that is created, carried and continued in the everyday practices of design, exchange and production. Copyright ©; 2005 John Wiley & Sons, Ltd and ERP Environment.