Online calculators of ecological footprint: do they promote or dissuade sustainable behaviour?
Article first published online: 25 JAN 2010
Copyright © 2010 John Wiley & Sons, Ltd. and ERP Environment
Volume 19, Issue 6, pages 391–401, November/December 2011
How to Cite
Franz, J. and Papyrakis, E. (2011), Online calculators of ecological footprint: do they promote or dissuade sustainable behaviour?. Sust. Dev., 19: 391–401. doi: 10.1002/sd.446
- Issue published online: 25 JAN 2010
- Article first published online: 25 JAN 2010
- Manuscript Accepted: 7 DEC 2009
- Manuscript Revised: 1 DEC 2009
- Manuscript Received: 21 SEP 2009
- consumer behaviour;
- ecological footprint calculators;
- green lifestyle;
Ecological footprint (EF) indices estimate the impact of an individual's lifestyle on the planet by converting levels of consumption into the amount of land needed to sustain production levels and lifestyle choices. Several popular organizations (e.g. WWF, Global Footprint Network) now offer personalized EF calculators to help inform consumers of the impacts of their personal consumption habits. In this paper, we evaluate the most popular online EF calculators and find that, even when the most environmentally friendly options are adopted, for the majority of available indices, one still exceeds the planet's biocapacity levels. The absence of options to fully offset one's environmental impacts implicitly suggests that there is no truly sustainable level of consumption at current population levels, even under the most prudent consumer choices. Although all online EF calculators claim to be a tool for education to promote sustainable behaviour, their calculations suggest, to the contrary, that as consumers we may postpone but not necessarily prevent environmental catastrophes. Copyright © 2010 John Wiley & Sons, Ltd and ERP Environment.