Generic structure to simulate acceptance dynamics
Article first published online: 27 MAY 2010
Copyright © 2010 John Wiley & Sons, Ltd.
System Dynamics Review
Volume 26, Issue 2, pages 89–116, April/June 2010
How to Cite
Ulli-Beer, S., Gassmann, F., Bosshardt, M. and Wokaun, A. (2010), Generic structure to simulate acceptance dynamics. Syst. Dyn. Rev., 26: 89–116. doi: 10.1002/sdr.440
- Issue published online: 27 MAY 2010
- Article first published online: 27 MAY 2010
- Manuscript Accepted: JAN 2010
- Manuscript Received: SEP 2006
Social behaviour patterns and social equilibrium states are often guided by stable values such as social norms. However, changing environmental conditions (e.g. climate warming, resource scarcity) may require behavioural change and the acceptance of new technologies. Antecedents of aggregate behavioural change are value changes that predetermine when new behaviour patterns emerge and a new social equilibrium state can be reached. The paper addresses these phenomena. First, based on a waste recycling model, we explain these phenomena and develop a simple, generic mathematical model describing the basic traits of acceptance–rejection dynamics. Second, we propose a generic model structure for the simulation of acceptance–rejection behaviour that represents the dynamical characteristics of paradigm change processes. We show that a fourth-order potential function is a sine qua non for an adequate representation of a paradigm change. Third, we also explain why the well-known Bass model is unable to capture acceptance and rejection dynamics. Copyright © 2010 John Wiley & Sons, Ltd.