Entrepreneurs take strategic action to create value. They can do so individually or collaboratively, and currently researchers are interested in learning the extent to which collaboration can increase the total entrepreneurial value created. Taking entrepreneurial strategic action naturally involves the pursuit of self-interest, but entrepreneurial self-interest can only be served if it simultaneously serves collective interests, such as those of customers, investors, partners, and other relevant constituencies. Currently, researchers are also interested in identifying the most effective ways in which individual and collective interests can be jointly pursued. Copyright © 2008 Strategic Management Society.