New look at creativity in the entrepreneurial process
Article first published online: 17 APR 2008
© 2008 Strategic Management Society. Published by John Wiley & Sons, Ltd.
Strategic Entrepreneurship Journal
Volume 2, Issue 1, pages 1–5, March 2008
How to Cite
Zhou, J. (2008), New look at creativity in the entrepreneurial process. Strat.Entrepreneurship J., 2: 1–5. doi: 10.1002/sej.38
- Issue published online: 17 APR 2008
- Article first published online: 17 APR 2008
- interactional approach;
- exploitation and exploration
In this article I provide brief review and comments on three articles presented at the Strategic Entrepreneurship Journal's Launch Conference and published in this issue of the Journal. Arguing that creativity plays an important role in the entire entrepreneurial process and that contemporary research on creativity has much to offer in advancing our understanding of entrepreneurship, I suggest four new research directions that would expand the scope of entrepreneurship research. Copyright © 2008 Strategic Management Society.