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Keywords:

  • creativity;
  • entrepreneurship;
  • innovation;
  • interactional approach;
  • exploitation and exploration

Abstract

In this article I provide brief review and comments on three articles presented at the Strategic Entrepreneurship Journal's Launch Conference and published in this issue of the Journal. Arguing that creativity plays an important role in the entire entrepreneurial process and that contemporary research on creativity has much to offer in advancing our understanding of entrepreneurship, I suggest four new research directions that would expand the scope of entrepreneurship research. Copyright © 2008 Strategic Management Society.