Zachariah J. Rodgers' affiliation was changed on 5 September 2014 after online publication.
Looking good by doing good: The antecedents and consequences of stakeholder attention to corporate disaster relief
Article first published online: 18 APR 2014
Copyright © 2014 John Wiley & Sons, Ltd.
Strategic Management Journal
Volume 36, Issue 5, pages 776–794, May 2015
How to Cite
Madsen, P. M. and Rodgers, Z. J. (2015), Looking good by doing good: The antecedents and consequences of stakeholder attention to corporate disaster relief. Strat. Mgmt. J., 36: 776–794. doi: 10.1002/smj.2246
- Issue published online: 6 APR 2015
- Article first published online: 18 APR 2014
- Accepted manuscript online: 20 FEB 2014 05:26PM EST
- Manuscript Accepted: 31 DEC 2013
- Manuscript Revised: 20 DEC 2013
- Manuscript Received: 6 OCT 2011
- stakeholder theory;
- corporate social responsibility;
- corporate social performance;
- stakeholder salience
Stakeholder theory suggests a relationship between corporate social responsibility (CSR) and corporate financial performance (CFP) because certain stakeholders reward certain types of CSR. This argument assumes that stakeholders attend to firms' CSR activities—an assumption that has yet to be examined. We fill this gap by extending stakeholder theory to the context of stakeholder attention to firm CSR and exploring the antecedents and consequences of stakeholder attention to corporate disaster relief CSR. We test the resulting hypotheses on a sample of public companies that engaged in natural disaster relief efforts, finding that stakeholder attention partially mediated the relationship between disaster relief and CFP and that stakeholder attention to corporate disaster relief was driven by the legitimacy, urgency, and enactment of disaster relief CSR initiatives. Copyright © 2014 John Wiley & Sons, Ltd.