Research Notes and Commentaries
Competition network structure and product market entry
Article first published online: 9 OCT 2014
Copyright © 2014 John Wiley & Sons, Ltd.
Strategic Management Journal
How to Cite
Skilton, P. F. and Bernardes, E. (2014), Competition network structure and product market entry. Strat. Mgmt. J.. doi: 10.1002/smj.2318
- Article first published online: 9 OCT 2014
- Accepted manuscript online: 26 JUL 2014 03:29AM EST
- Manuscript Accepted: 19 JUL 2014
- Manuscript Revised: 15 JUL 2014
- Manuscript Received: 30 OCT 2013
- network theory;
- multimarket contact;
- competitive dynamics
This study proposes and tests a theory of the effects of competition network structure on product market entry. Competition networks are defined as the patterns of interdependence between rivals that emerge from direct competition. Studying networks based on competitive interdependence allows us to extend social network theory to new territory and to enhance our understanding of product market entry. We propose that the size, interconnectedness and diversity of competition networks influence subsequent product market entry in a systemic way. We test our hypotheses in a unique dataset drawn from the aircraft modification industry. Copyright © 2014 John Wiley & Sons, Ltd.