Proactive environmental strategies: a stakeholder management perspective
Version of Record online: 6 DEC 2002
Copyright © 2003 John Wiley & Sons, Ltd.
Strategic Management Journal
Volume 24, Issue 5, pages 453–470, May 2003
How to Cite
Buysse, K. and Verbeke, A. (2003), Proactive environmental strategies: a stakeholder management perspective. Strat. Mgmt. J., 24: 453–470. doi: 10.1002/smj.299
- Issue online: 19 MAR 2003
- Version of Record online: 6 DEC 2002
- Manuscript Revised: 28 AUG 2002
- Manuscript Received: 5 OCT 2000
- environmental strategies;
- green strategies;
- stakeholder management;
- environmental regulation
This paper includes an empirical analysis of the linkages between environmental strategy and stakeholder management. First, it is shown that several simultaneous improvements in various resource domains are required for firms to shift to an empirically significant, higher level of proactiveness. Second, more proactive environmental strategies are associated with a deeper and broader coverage of stakeholders. Third, environmental leadership is not associated with a rising importance of environmental regulations, thereby suggesting a role for voluntary cooperation between firms and government. Finally, the linkages between environmental strategies and stakeholder management, based on a sample of 197 firms operating in Belgium, appear more limited than expected. Country-specific characteristics may to a large extent account for these results. Copyright © 2002 John Wiley & Sons, Ltd.