Real options reasoning and a new look at the R&D investment strategies of pharmaceutical firms
Article first published online: 3 DEC 2003
Copyright © 2003 John Wiley & Sons, Ltd.
Strategic Management Journal
Volume 25, Issue 1, pages 1–21, January 2004
How to Cite
Gunther McGrath, R. and Nerkar, A. (2004), Real options reasoning and a new look at the R&D investment strategies of pharmaceutical firms. Strat. Mgmt. J., 25: 1–21. doi: 10.1002/smj.358
- Issue published online: 3 DEC 2003
- Article first published online: 3 DEC 2003
- Manuscript Accepted: 9 JUN 2003
- Manuscript Received: 17 DEC 2001
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