Of strategies, deliberate and emergent
Article first published online: 8 NOV 2006
Copyright © 1985 John Wiley & Sons, Ltd.
Strategic Management Journal
Volume 6, Issue 3, pages 257–272, July/September 1985
How to Cite
Mintzberg, H. and Waters, J. A. (1985), Of strategies, deliberate and emergent. Strat. Mgmt. J., 6: 257–272. doi: 10.1002/smj.4250060306
- Issue published online: 8 NOV 2006
- Article first published online: 8 NOV 2006
- Manuscript Revised: 4 JUN 1984
- Manuscript Received: 28 MAR 1983
Deliberate and emergent strategies may be conceived as two ends of a continuum along which real-world strategies lie. This paper seeks to develop this notion, and some basic issues related to strategic choice, by elaborating along this continuum various types of strategies uncovered in research. These include strategies labelled planned, entrepreneurial, ideological, umbrella, process, unconnected, consensus and imposed.