Generic business strategies, organizational context and performance: An empirical investigation
Version of Record online: 8 NOV 2006
Copyright © 1986 John Wiley & Sons, Ltd.
Strategic Management Journal
Volume 7, Issue 3, pages 217–231, May/June 1986
How to Cite
White, R. E. (1986), Generic business strategies, organizational context and performance: An empirical investigation. Strat. Mgmt. J., 7: 217–231. doi: 10.1002/smj.4250070304
- Issue online: 8 NOV 2006
- Version of Record online: 8 NOV 2006
- Manuscript Revised: 26 NOV 1984
- Manuscript Received: 28 NOV 1983
Some of the common organizational requirements prescribed for generic business strategies of cost leadership and differentiation are empirically examined in a study consisting of 69 business units. The results suggest the fit between business unit strategy and the internal organization of multi-business companies does have an effect upon business unit performance.