The dominant logic: A new linkage between diversity and performance
Article first published online: 30 SEP 2011
Copyright © 1986 John Wiley & Sons, Ltd.
Strategic Management Journal
Volume 7, Issue 6, pages 485–501, November/December 1986
How to Cite
Prahalad, C. K. and Bettis, R. A. (1986), The dominant logic: A new linkage between diversity and performance. Strat. Mgmt. J., 7: 485–501. doi: 10.1002/smj.4250070602
- Issue published online: 30 SEP 2011
- Article first published online: 30 SEP 2011
- Manuscript Revised: 5 APR 1985
- Manuscript Received: 8 NOV 1983
Current research offers alternative explanations to the ‘linkage’ between the pattern of diversification and performance. At least four streams of research can be identified. None of these can be considered to be a reliable, predictive theory of successful diversification. They are, at best, partial explanations. The purpose of this paper is to propose an additional ‘linkage’, conceptual at this stage, that might help our understanding of the crucial connection between diversity and performance. The conceptual argument is intended as a ‘supplement’ to the current lines of research, rather than as an alternative explanation.