Assessing international diversification of West German corporations
Article first published online: 8 NOV 2006
Copyright © 1987 John Wiley & Sons, Ltd.
Strategic Management Journal
Volume 8, Issue 1, pages 25–37, January/February 1987
How to Cite
Bühner, R. (1987), Assessing international diversification of West German corporations. Strat. Mgmt. J., 8: 25–37. doi: 10.1002/smj.4250080104
- Issue published online: 8 NOV 2006
- Article first published online: 8 NOV 2006
- Manuscript Revised: 22 JUL 1985
- Manuscript Received: 9 NOV 1984
While product diversity has primarily attracted strategic management scholars, this paper examines the performance of corporate international diversification from a market point of view. The results indicate that in a highly industrialized, but relatively small, West German market, companies going abroad create shareholder wealth.