Global strategy: An organizing framework
Article first published online: 30 SEP 2011
Copyright © 1987 John Wiley & Sons, Ltd.
Strategic Management Journal
Volume 8, Issue 5, pages 425–440, September/October 1987
How to Cite
Ghoshal, S. (1987), Global strategy: An organizing framework. Strat. Mgmt. J., 8: 425–440. doi: 10.1002/smj.4250080503
- Issue published online: 30 SEP 2011
- Article first published online: 30 SEP 2011
- Manuscript Revised: 3 OCT 1986
- Manuscript Received: 6 JAN 1986
Global strategy has recently emerged as a popular concept among managers of multinational corporations as well as among researchers and students in the field of international management. This paper presents a conceptual framework encompassing a range of different issues relevant to global strategies. The framework provides a basis for organizing existing literature on the topic and for creating a map of the field. Such a map can be useful for teaching and also for guiding future research in this area. The article, however, is primarily directed at managers of multinational corporations, and is aimed at providing them with a basis for relating and synthesizing the different perspectives and prescriptions that are currently available for global strategic management.