Article

Reputation and corporate strategy: A review of recent theory and applications

  1. Keith Weigelt1,
  2. Colin Camerer2

Article first published online: 8 NOV 2006

DOI: 10.1002/smj.4250090505

Issue

Strategic Management Journal

Strategic Management Journal

Volume 9, Issue 5, pages 443–454, September/October 1988

Additional Information

How to Cite

Weigelt, K. and Camerer, C. (1988), Reputation and corporate strategy: A review of recent theory and applications. Strategic Management Journal, 9: 443–454. doi: 10.1002/smj.4250090505

Author Information

  1. 1

    Graduate School of Business Administration, New York University, New York, U.S.A.

  2. 2

    The Wharton School, University of Pennsylvania, Philadelphia, Pennsylvania, U.S.A.

Publication History

  1. Issue published online: 8 NOV 2006
  2. Article first published online: 8 NOV 2006
  3. Manuscript Revised: 19 SEP 1987
  4. Manuscript Received: 23 JUN 1986

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Abstract

A corporate reputation is a set of attributes ascribed to a firm, inferred from the firm's past actions. While the intuition behind reputation-building is hardly new, recent research has formalized the concept. We review this research and then, using examples, illustrate some of the strategic behavioral implications of these formal models.

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