Strategies for product cannibalism
Article first published online: 16 FEB 2007
Copyright © 1988 John Wiley & Sons, Ltd.
Strategic Management Journal
Special Issue: Strategy Content Research
Volume 9, Issue S1, pages 9–26, Summer 1988
How to Cite
Conner, K. R. (1988), Strategies for product cannibalism. Strat. Mgmt. J., 9: 9–26. doi: 10.1002/smj.4250090704
- Issue published online: 16 FEB 2007
- Article first published online: 16 FEB 2007
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