Research Notes and Communications
Technology's varying impact on the success of strategic business units within the miles and snow typology
Article first published online: 8 NOV 2006
Copyright © 1993 John Wiley & Sons, Ltd.
Strategic Management Journal
Volume 14, Issue 2, pages 155–161, February 1993
How to Cite
Dvir, D., Segev, E. and Shenhar, A. (1993), Technology's varying impact on the success of strategic business units within the miles and snow typology. Strat. Mgmt. J., 14: 155–161. doi: 10.1002/smj.4250140206
- Issue published online: 8 NOV 2006
- Article first published online: 8 NOV 2006
- Manuscript Revised: 2 AUG 1992
- Manuscript Received: 3 DEC 1991
- Business strategy;
- technological progress
The high-tech industry is usually treated as an homogeneous entity, without differentiating between organizations according to the relative importance of technology in their business strategy. This paper investigates the varying impact of technology on the success of strategic business units within the Miles and Snow typology. Although common wisdom might lead to the conclusion that prospectors are more dependent on technological progress than the other strategic types, the results show rather that the influence is greater and more fruitful for the defenders both in the short and the long term.