Strategic groups, competitive groups and performance within the U.K. pharmaceutical industry: Improving our understanding of the competitive process
Version of Record online: 22 MAR 2007
Copyright © 2007 John Wiley & Sons, Ltd.
Strategic Management Journal
Volume 28, Issue 7, pages 723–745, July 2007
How to Cite
Leask, G. and Parker, D. (2007), Strategic groups, competitive groups and performance within the U.K. pharmaceutical industry: Improving our understanding of the competitive process. Strat. Mgmt. J., 28: 723–745. doi: 10.1002/smj.603
- Issue online: 16 MAY 2007
- Version of Record online: 22 MAR 2007
- Manuscript Revised: 28 AUG 2006
- Manuscript Received: 1 MAR 2004
- strategic groups;
- competitive groups;
Strategic group research originated in the 1970s and a number of notable studies centered on the U.S. pharmaceutical industry. Results were, however, conflicting. This paper explores the nature of strategic groups in the U.K. pharmaceutical industry. The study confirms the presence of between six and eight strategic groups across the period studied, 1998–2002. The study also demonstrates a statistically significant relationship between these strategic groups and performance using three performance measures. The paper then compares strategic groups with competitive groups and concludes that the distinction is important and may explain the contradictory findings in earlier strategic group research. Copyright © 2007 John Wiley & Sons, Ltd.