Research Note and Commentary
Market orientation and performance
Article first published online: 24 APR 2007
Copyright © 2007 John Wiley & Sons, Ltd.
Strategic Management Journal
Volume 28, Issue 9, pages 957–959, September 2007
How to Cite
Connor, T. (2007), Market orientation and performance. Strat. Mgmt. J., 28: 957–959. doi: 10.1002/smj.618
- Issue published online: 20 JUL 2007
- Article first published online: 24 APR 2007
- Manuscript Revised: 17 NOV 2006
- Manuscript Received: 4 AUG 2006
- market orientation;
This response is prompted by Hult, Ketchen and Slater's (2005) article entitled ‘Market orientation and performance: an integration of disparate approaches.’ As a contributor to the foregoing debate in the pages of this journal to which they refer I am writing to offer some observations on the nature and implications of the research reported in their paper and to clarify my essential difficulty as a strategist with the ‘market-oriented: customer-led’ construct. Copyright © 2007 John Wiley & Sons, Ltd.