The authors contributed equally to this paper and are listed alphabetically.
Research Notes and Commentaries
Leaving our comfort zone: Integrating established practices with unique adaptations to conduct survey-based strategy research in nontraditional contexts†
Article first published online: 18 MAR 2011
Copyright © 2011 John Wiley & Sons, Ltd.
Strategic Management Journal
Volume 32, Issue 9, pages 994–1010, September 2011
How to Cite
Kriauciunas, A., Parmigiani, A. and Rivera-Santos, M. (2011), Leaving our comfort zone: Integrating established practices with unique adaptations to conduct survey-based strategy research in nontraditional contexts. Strat. Mgmt. J., 32: 994–1010. doi: 10.1002/smj.921
- Issue published online: 7 JUL 2011
- Article first published online: 18 MAR 2011
- Manuscript Revised: 11 JAN 2011
- Manuscript Received: 6 OCT 2009
- survey research;
- survey design;
- survey administration;
- nontraditional contexts;
- case studies
Accepted practices for survey research in medium and large firms in developed economies are well established. However, as scholars explore fine-grained phenomena in nontraditional contexts, sampling, survey design, and administration tasks may need adjusting. Through three case studies and an analysis of a decade of published work, we find that sample frame creation and survey administration require the greatest degree of adaptation, while survey instrument creation most closely follows established practices. We recommend using context-specific sampling frames and administration techniques, though established survey instruments and scales may be used. The conclusions highlight the importance of overlaying unique adaptations onto established practices to achieve acceptable response rates, obtain accurate and robust data, and provide the basis for subsequent meaningful analysis. Copyright © 2011 John Wiley & Sons, Ltd.