The authors are listed alphabetically and contributed equally.
The influence of prior industry affiliation on framing in nascent industries: the evolution of digital cameras†
Article first published online: 16 AUG 2011
Copyright © 2011 John Wiley & Sons, Ltd.
Strategic Management Journal
Volume 33, Issue 3, pages 277–302, March 2012
How to Cite
Benner, M. J. and Tripsas, M. (2012), The influence of prior industry affiliation on framing in nascent industries: the evolution of digital cameras. Strat. Mgmt. J., 33: 277–302. doi: 10.1002/smj.950
- Issue published online: 4 JAN 2012
- Article first published online: 16 AUG 2011
- Accepted manuscript online: 29 JUL 2011 09:48AM EST
- Manuscript Revised: 7 JUL 2011
- Manuscript Received: 25 SEP 2009
- technological innovation;
- industry evolution;
- dominant designs;
- managerial beliefs;
- digital photography
New industries sparked by technological change are characterized by high uncertainty. In this paper, we explore how a firm's conceptualization of products in this context, as reflected by product feature choices, is influenced by prior industry affiliation. We study digital cameras introduced from 1991–2006 by firms from three prior industries. We hypothesize and find that: (1) prior industry experience shapes a set of shared beliefs that results in similar and concurrent firm behavior; (2) firms notice and imitate the behaviors of firms from the same prior industry; and, (3) as firms gain experience with particular features, the influence of prior industry decreases. This study extends previous research on firm entry into new domains by examining heterogeneity in firms' framing and feature-level entry choices. Copyright © 2011 John Wiley & Sons, Ltd.