The path dependence of organizational reputation: how social judgment influences assessments of capability and character
Article first published online: 30 SEP 2011
Copyright © 2011 John Wiley & Sons, Ltd.
Strategic Management Journal
Volume 33, Issue 5, pages 459–477, May 2012
How to Cite
Mishina, Y., Block, E. S. and Mannor, M. J. (2012), The path dependence of organizational reputation: how social judgment influences assessments of capability and character. Strat. Mgmt. J., 33: 459–477. doi: 10.1002/smj.958
- Issue published online: 5 MAR 2012
- Article first published online: 30 SEP 2011
- Accepted manuscript online: 26 SEP 2011 08:23AM EST
- Manuscript Revised: 9 SEP 2011
- Manuscript Received: 10 SEP 2009
- path dependence;
- social judgment;
Drawing upon theory on social judgments and impression formation from social psychology, this paper explores the socio-cognitive processes that shape the formation of favorable and unfavorable organizational reputations. Specifically, we suggest that stakeholders make distinctions between an organization's capabilities and its character. We explain the nature and function of each and articulate the manner in which judgment heuristics and biases manifest in the development of capability and character reputations. In doing so, this research explores both the positive and negative sides of organizational reputation by examining the manner in which different types of reputations are built or damaged, and how these processes influence the ability of managers to enhance and protect these reputations. Copyright © 2011 John Wiley & Sons, Ltd.